Where agents are listing rooms today
If you work the room rental segment, you already know how crowded the space is.
On the big property portals, room categories alone easily run into the five-figure range of listings at any time, across HDB and condo rooms. Then you have classifieds-style platforms and room-focused sites adding thousands more options into the mix.
In practice, most agents today spread their room listings across a few main places:
- Major property portals with “Rooms for Rent” sections
- Horizontal marketplaces like Carousell
- Room-focused sites such as rentinsingapore.com.sg
- Newer vertical platforms like Hozuko that focus strongly on rentals and rooms
Each channel plays a different role in your marketing stack. The question is not “which single platform is best” but “what mix gives me the most room enquiries per dollar and per hour I invest”.
This is where Hozuko wants to sit beside your existing channels, not replace them overnight.
The cost reality of listing room rentals
Let’s address the elephant in the room: cost.
Subscription packages on the larger portals are not cheap. Agents on public forums often talk about paying in the low to mid four figures per year for access to mid-tier accounts on major portals, plus additional spend on listing credits when they need more exposure for a particular unit.
That might be acceptable for big-ticket whole units or sales, where one closed deal justifies the spend. For room rentals, though, your commission is smaller, and landlords are often more price-sensitive. If you rely only on high-cost channels, your marketing cost per room can quietly eat into your margin.
At the same time, you cannot simply walk away from the large portals. They still have strong renter traffic and expectation. What many agents are doing instead is:
- Keeping a lean presence on the high-cost portals
- Supplementing with lower-cost or free channels
- Testing new platforms that are starting to rank for room keywords and attract organic room-seekers
This is exactly where Hozuko comes in.
Hozuko: built for rentals, strong in rooms
Hozuko is a Singapore rental platform built around direct landlords, licensed agents and co-living operators. It is not a general classifieds site. Its entire product, search and verification flows are designed for people who are actively looking to rent a room or a whole unit in Singapore.
Right now, Hozuko is seeing growing traffic specifically for room-related searches and enquiries. That growth is coming from:
- Renters searching by MRT line and neighbourhood
- People filtering for furnished rooms within a very specific budget range
- Room seekers who prefer verified owners and clear listing standards
As an agent, this matters for two reasons:
-
Higher intent traffic
People landing on Hozuko are not casually browsing random items. They are here for accommodation, often with move-in dates and budgets already in mind. -
Better alignment with room inventory
Because Hozuko is rental-first, room listings are not buried under project launches, sales banners or unrelated categories. Renters can find your rooms quickly and contact you directly.
How Hozuko fits alongside your existing channels
Here is a simple way to think about your current options for room rentals:
| Channel | Typical strength for rooms | Cost profile (for agents) | Noise level for renters |
|---|---|---|---|
| Large property portals | Big audience, lots of stock | Subscription plus credits, can add up over a year | High competition, many similar listings |
| Carousell-style marketplaces | Wide reach, good for price-sensitive renters | Usually free or low cost per listing | Mixed quality, non-property content |
| Room-focused sites (e.g. RIS) | Niche audience that already thinks “room first” | Often free to register and list | Clunky UX |
| Hozuko | Rental and room-focused, moderately high traffic that keeps growing | Affordable option designed to be room-agent friendly | Clear filters, superb user experience, renters already in “rental” mindset |
Hozuko is designed to be that affordable, rental-focused option you can add to your mix without needing to rethink your whole marketing budget.
You keep your existing accounts where they already work for you, then use Hozuko to:
- Soak up extra enquiry volume, especially for room inventory
- Diversify your lead sources, instead of relying on one expensive portal
- Reach renters who value verified identities and transparent listing standards
What agents get by listing rooms on Hozuko
When you bring your room inventory over to Hozuko, you are getting more than just another place to paste your photos.
You are tapping into:
-
Growing organic room traffic
Hozuko is steadily climbing for room-related search terms, which means more renters discovering your listings while planning their move. -
Search by MRT and neighbourhood
Room seekers often shop by commute, not just by district. Hozuko’s MRT and area-based search helps your listings show up for people who care about travel time to work or school. -
Simple, clear enquiry flow
Renters can contact you quickly, and you can move them into your existing WhatsApp flow, viewing schedule or CRM without friction. -
Designed for agents who do lots of rooms
If a big portion of your business is room rentals, Hozuko is built to help you upload, manage and refresh those listings without feeling like you are always paying premium prices just to keep your stock visible.
A practical listing strategy for room-focused agents
If you handle many room rentals, here is a pragmatic way to structure your listings:
-
Use one main high-visibility portal for flagship units
Keep some presence where landlords expect to see their units, but track how much you are actually spending on credits and upgrades. -
Cover the classifieds crowd with Carousell and room sites
These platforms help you catch tenants who are browsing in a more casual way or are extremely budget-driven. -
Add Hozuko as your “high-intent rental” channel
Treat Hozuko as the place where serious room seekers come specifically to find accommodation, compare by MRT, and message quickly. Because the cost profile is more forgiving, you can list more of your room inventory without worrying about every credit you spend. -
Measure, then re-balance
After a month or two, compare enquiries per listing per platform. Shift more of your rooms into channels where you are getting the best combination of volume and quality of leads.
Why start listing your rooms on Hozuko now
Room traffic on Hozuko is growing, and early agents tend to benefit the most.
- You face less competition per listing compared to more crowded portals
- Renters who land on Hozuko’s room pages see your brand more often
- You can experiment with photos and descriptions and quickly see what resonates with renters who are actively shortlisting
If rooms are a meaningful part of your business, it makes sense to claim your space early, learn how Hozuko’s audience behaves, and bake it into your standard marketing flow.
Bottom line: keep what is already working for you, but give your room rentals a home on Hozuko as well. It is an affordable way to reach serious renters, stretch your marketing dollar, and build a more resilient pipeline of room enquiries over time.