Where to Post Property for Rent in Singapore (2025)

If you’re leasing out a unit or room in Singapore, the real question isn’t “where can I post?” It’s “where will the right renter actually see it?” Each platform has a different audience, cost, and workflow. This guide is for landlords, property agents, and rental businesses (e.g., co-living operators). Below is a pragmatic view of the main options — when to use them, what they’re great at, and what to watch out for — plus some quick wins to make your listing stand out.

The short list (with pros and cons)

1. Hozuko

Best for: Landlords, co-living operators, and agents who want a renter-first marketplace with verification and strong anti-scam signals.

Pros

• Currently free to list
• Built-in identity verification
• Scam-mitigation features and clear safety guidance
• Singapore-focused audience and clean search UX

Cons

• Newer marketplace than the incumbents, so pairing with one “big” portal can widen reach

Sign up and then list your property here

2. PropertyGuru

Best for: Agents who want maximum market reach and serious renter traffic.

Pros

• Very high renter demand and depth of search
• Well-known brand, robust filters, strong lead flow
• Clear agent packages with tools and ad credits ^{1 2}

Cons

• Agent-only: only subscribed, CEA-registered salespersons can post ^{3 4}
• Paid packages, with recent price increases widely reported; Business-tier price rose from about S$11,980 (2019) to nearly S$20,600 (2024) ^{5 6}
• Premium placements and visibility boosts add to cost

3. 99.co

Best for: Agents that need data-driven tools and portfolio coverage.

Pros

• Clear agent programs and paid plans
• Good renter traffic
• Helpful data features and comps ⁷

Cons

• Agent-centric: standard listings are for agents; “Owner Listings” route markets to agents, not directly to renters ⁸
• Paid

4. Carousell

Best for: Landlords, co-living operators, and agents looking for extra reach to bargain-seeking audiences and casual browsers.

Pros

• Large general marketplace audience
• Paid Bumps can spike visibility when you need a burst (e.g., viewing weekend) ⁹

Cons

• Not property-specific
• Listings move down as new posts come in, so visibility fades without boosts ⁹
• Listing quotas and upsells apply ^{10 11}

5. Facebook Groups

Best for: Landlords, co-living operators, and agents who want free reach to niche communities and fast turnarounds.

Pros

• No listing fee
• Niche groups (expats, students, districts) can deliver quick enquiries

Cons

• Discovery is messy: Group feeds are algorithmically ranked, not strictly chronological, so posts get buried fast and renters struggle to find older listings ^{12 13}
• Scam and impersonation risk; validate identities and keep payments to formal LOI/TA flows ¹⁴

6. Telegram Groups

Best for: Landlords, co-living operators, and agents handling urgent, fill-this-week scenarios.

Pros

• Instant broadcast to subscribers
• Free to post in many channels

Cons

• Low signal-to-noise and limited listing structure; messages move up the feed quickly and become hard to find
• Scam risk has been flagged repeatedly by local authorities ¹⁵
• Minimal identity context versus property portals

Comparison at a glance

How to use them together (without wasting budget)

1. Anchor your listing on Hozuko. You get verification and anti-scam signals that renters increasingly look for. Use this as your canonical, accurate listing — whether you’re a landlord, co-living operator, or agent.
2. Add one powerhouse portal. If you want maximum reach, pair with PropertyGuru for scale; 99.co if you value the agent toolset. Operators with in-house agent teams typically maintain at least one major portal presence. Don’t over-duplicate across too many paid portals — it fragments your lead management.
3. Layer in tactical reach. Use Carousell when you need bursts of visibility (paid Bumps) for a weekend viewing sprint. ⁹
4. Use social carefully. Facebook and Telegram can fill a room fast, but apply strict verification: video call, in-person viewing, and no money before paperwork. Include your CEA registration clearly if you’re an agent. ¹⁴

Listing tips that actually move the needle

1. Tidy, then photograph like you mean it
   Declutter counters, hide cables, open curtains, turn on lights. Shoot in landscape, keep verticals straight, and include: building exterior, living, kitchen, every bedroom, bathrooms, view, and floor plan (if available). Quality photos reduce back-and-forth and bring in serious viewers.

2. Write like a human, not a brochure
   Lead with the headliners: layout (e.g., 3BR 980 sqft), availability date, lease length, nearest MRT, and what’s included (Wi-Fi, utilities cap, furniture list). Add two or three lifestyle hooks (“2-min to hawker centre”, “sheltered to MRT”) and any house rules upfront to filter quickly.

3. Price to the market, not to hope
   Scan similar listings within 500–800 m and the same building age/segment. If your unit is vacant, consider a launch price that’s 2–3% under the cluster median to accelerate enquiries and reduce carrying cost. Revisit pricing after the first 5–7 days.

4. Respond fast — and qualify
   Speed wins. Aim to reply within minutes. Have a short qualifying script ready: move-in date, lease length, occupants, budget, nationality/work pass, pet situation, and preferred viewing slots. Offer 2–3 viewing windows, confirm with a calendar invite, and send a pin.

5. Stay scam-smart
   Never accept deposits before a proper LOI/TA process, and be cautious with leads that insist on remote “reservation” payments. Verify identities and keep communication on-platform where possible. ¹⁴

Final word

There isn’t one “best” platform — there’s a smart stack. Use Hozuko as your verified base, add a major portal for scale, and deploy Carousell, Facebook, or Telegram as situational reach. Keep photos sharp, copy clear, pricing competitive, and replies fast. That combination consistently beats any single channel.

References